Is there any place in business for an honest person?This is De La Soul, the entrepreneur’s versionRap music has a problem, it’s all so controversialBut I got products and services customers wanna purchaseSo I can’t stop the hustle, shout outs to RussellSimmons – either rap is a business, or it’s not successfulYou gots to buckle down, Warren Buffet styleThat’s how you get your people out the struggleI’ve been trainin’ myself, I’m shameless as hellWith self-promotion, ‘cause I’ve got some shit I’m aimin’ to sellI make rap music that’s as entertaining as hellBut it’s packed full of facts and information as wellThat’s why my stock is rising – it’s not surprisingIt’s the information age, storage costs are divingBut when it comes to analyzing data, the market’s thrivingThis is a rap guide to what’s on the horizonStep to the stage with your best footHit the competition with a left hookI don’t compete with Jay-Z ‘cause I’m less hoodI compete with a textbookStep to the stage with your best footHit the competition with a left hookI’m no threat to 50 Cent ‘cause I’m less hoodI compete with a textbookThe idea came to me when I was takin’ a crapI could make a career out of informational rapInstead of boastin’ and braggin’ I could base it in factThat was ten years ago, now check the place where I’m atI’m the chief executive of Rap Guide IncorporatedGlobal dominance in the field of educational rapPlus platinum plaques, and estimatedFuture revenues of… well, seventy or eightyMillion, at first it was stops and startsBut now it’s all Rap Guide music that tops the chartsConscious rap – that’s hip-hop with smartsSo I wanna try to explain how I got this farWith the plaque on the desk – it’s about managing riskAnd adaptin’ to fresh circumstances, and yesSometimes havin’ to stretch the facts a lil bitYou gotta fake it ‘til you make it on the path to successStep to the stage with your best footHit the competition with a left hookI don’t compete with Ludacris ‘cause I’m less hoodI compete with a textbookStep to the stage with your best footHit the competition with a left hookI’m no threat to Eminem ‘cause I’m less hoodI compete with a textbookIt’s like one of those “CEO Survey” type initiatives“We need some insight for young executivesPlease, teach us how to drink blood and stay competitive!”Those reports are like a fuckin’ sedativeI’m here to synthesize information into basic packets‘Cause young peoples’ minds today... way distractedBusiness leaders need to take evasive actionBefore their contracting niche in the marketplace collapses‘Cause in the rat race only change is constantAnd the main commodity is information contentYou gotta separate the signal from the noise and the blatant nonsenseAnd modern workers want a playful officeSo get some X-Boxes – it’s simple economicsIf you give people what they want, it leads to profitsBusiness has to stay creative, and keep evolvingThe Rap Guide can teach you how – believe the promiseStep to the stage with your best footHit the competition with a left hookI don’t compete with Asher Roth ‘cause I’m less hoodI compete with a textbookStep to the stage with your best footHit the competition with a left hookI’m no threat to Justin Bieber ‘cause I’m less hoodI compete with a textbookcreditsfrom The Rap Guide to Business, track released 30 September 2011Produced by Mr. Simmondswww.mrsimmondsmusic.com
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